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Jan/Feb issue cover
Jan/Feb Issue

Home » Market Analysis

Syndicate contentMarket Analysis

Cookie-less tracking in retail

February 14, 2012

Digital marketing expert Jonathan Erwin discusses which way will the cookie crumble come May 2012

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The online mystery shopper comes of age

February 1, 2012

Deri Jones, web monitoring and performance expert argues that retailers should do what the customer does, not what is easy to measure

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Performance marketing sets online fashion trend

January 27, 2012

Affiliate network buy.at highlights a growing number of retailers integrating online trading and marketing

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UK leads in smart(phone) shopping adoption

January 24, 2012

Retail technology business consultant, Steven Skinner, discusses the findings of a global study of consumer purchasing habits, which has revealed that UK consumers are tech-savvy when it comes to shopping and are not interested in coupons for purchasing items compared with other global regions

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What next for e-commerce and multichannel? 

January 17, 2012

Retail trade event organiser, Mark Pigou discusses why selling in the digital age is a pivotal theme at the upcoming retail trade show, IRX 2012, with a focus on multichannel growth, social and mobile retailing and the customer experience

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Online and social media: 2012 retail saviours

January 13, 2012

Last year we saw the start of a High Street upheaval based on the digital revolution. We’re all becoming socially connected shoppers who use our mobile devices to find products, use reviews and ratings, and find the lowest prices of goods and services. However retail technology expert, Ian Pratley, argues that the way we shop will be transformed even further over the next couple of years

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Making mobile technology pay

January 12, 2012

Adoption of mobile or so-called ‘m-commerce’ is growing in strength. While analysts predict revenues from this channel will grow rapidly, payments expert Keith Brown argues that NFC is only the tip of the m-commerce iceberg

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Consumerisation: raising the retail bar

January 9, 2012

Powerful computer systems were once the reserve of large air-conditioned, false-floored palaces. But the rise of the smartphone has turned this on its head, and now the most powerful tools are carried in a person’s hands, where retailers must be able to keep up according to retail IT expert, Paul Broome

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Coping with the post-Christmas returns rush

January 3, 2012

The seasonal boom in online shopping brings with it the inevitable customer service returns rush in January. As communications expert Neil Hammerton explains, now is the time to make sure the telephone customer experience is spot on

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What can 2011 teach retailers for next year?

December 30, 2011

We may not yet be into the busiest days of Christmas – the busiest time of the year in retail. But the UK retail sector has a lot resting on 2012 and is in dire need of a boost. Karmesh Vaswani, retail IT consulting head, highlights key trends retailers should consider next year to support commercial success

 

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